Share

Search giant Google is planning to open a new building dedicated to start-ups in east London's Tech City.

Search giant Google is planning to open a new building dedicated to start-ups in east London's Tech City.

Matt Brittin, VP for northern and central Europe at Google, announced the opening of the seven-storey 'Campus' site at the Digital London conference today, but said that more details about the plans for the building would not be available for another few weeks.

He said that the company will be working with Tech City organisations such as Tech Hub, Springboard, the mentorship-led accelerator program for start-ups, and micro seed fund Seedcamp, to work out how to support entrepreneurs using the building. 

"[We will look at running] events and education, trying a lot of things and finding out what makes the biggest impact," said Brittin.

Depending on the success of Campus, Google will consider opening more start-up centres in other countries, he added.

As well as revealing its plan for start-ups, Google was keen to highlight its commitment to SMEs in the UK, by encouraging them to use the internet to help run and grow their businesses.

In 2010, the company found that there were 1.5 million small businesses without websites. It has since helped more than 220,000 businesses to set up websites through its Getting British Business Online initiative.

SMEs using the internet can increase their export revenues significantly, compared to firms that do not, Brittin said.

He added: "Businesses that are using the internet for marketing are growing at eight times faster than those that don't."