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The system supports B2B and B2C ecommerce, financials, inventory management, order management, third-party logistics, marketing and customer service and support - all without the use of dedicated IT staff.

PAG Leisurewear, a leading UK apparel wholesaler, is using NetSuite's SuiteCommerce to manage its omnichannel business from end-to-end on one unified business management platform.

The system supports B2B and B2C ecommerce, financials, inventory management, order management, third-party logistics, marketing and customer service and support - all without the use of dedicated IT staff.

Established in 1969, PAG Leisurewear distributes wholesale clothing for brands such as Gildan and Fruit of the Loom. PAG Leisurewear first implemented NetSuite in 2008 to run its financials and other back-end business operations. As the company was exploring new ways to deliver a seamless customer experience, PAG decided to deploy its website on NetSuite SuiteCommerce.

PAG said SuiteCommerce’s flexible cloud platform delivers real-time visibility and control of its entire commerce business to support timely inventory refreshes, seamless interactions with customers, and a complete unified commerce shopping experience for B2B and B2C customers from any device.

NetSuite’s system, said PAG, provides the business agility to rapidly expand into new markets and sales channels, while reducing IT costs and providing a seamless customer shopping experience. In addition, SuiteCommerce advanced web store allows the creation of rich interactive and engaging shopping experiences, with features like faceted search and navigation, advanced product imagery and dynamic merchandising.

Michael Hanreck, a partner at PAG Leisurewear, said: “The traditional methods of distribution which used to rely solely on fax and telesales are quickly shifting to meet the preferences of today’s consumers. The web has now become the centre of our business to meet the needs of our customers, who demand an easy-to-use web store with real-time access to stock information from any device. SuiteCommerce is the future-proof ecommerce platform we need to support our customers and growth plans.”

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Branden Jenkins, general manager of global retail at NetSuite, said: “PAG Leisurewear knows that in order to deliver a true omnichannel shopping and services experience to consumers, it requires an integrated platform that tightly combines ecommerce with back-office systems.”

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