FC Bayern Munich signs SAP to improve analytics and aid global expansion

FC Bayern Munich signs SAP to improve analytics and aid global expansion

To enhance fans' experience

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FC Bayern Munich has announced that SAP has become the club’s official partner for sport analytics and enterprise software.

For the next three years the two organisations said they intend to work together on solutions to support Bayern’s goals of expanding its global presence, maximising the team’s performance and enhancing the experience of fans.

Earlier this year, FC Bayern signed a deal for the SAP customer relationship management (SAP CRM) application and a scalable solution for ecommerce from hybris software, a SAP company. With this technology the club aims to "intensify the interaction with its fans, personalise their experience and reward them for their loyalty".

Karl-Heinz Rummenigge, former Germany international striker and CEO of FC Bayern Munich, said: “SAP has the technology to support three of our main goals: optimise our business processes to facilitate our global expansion, help our team stay fit and perform at their highest level, and give our fans the best possible experience."

He added: “Our club has more than 292 million fans worldwide, including 9.4 million in the US. We have ambitious goals both in terms of sports and economic success, and we want to inspire people worldwide.”

Gerhard Oswald, member of the executive board of SAP for quality, scale and support, said: “By combining the power of FC Bayern Munich with that of SAP HANA analytics we will be able to develop new solutions that will transform the world of football from every angle.”


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