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The latest figures from the IMRG Capgemini e-Retail Sales Index show £104 billion was spent online in 2014 – growing 14 percent on 2013.

Annual online UK sales are said to have broken the £100 billion barrier for the first time.

The latest figures from the IMRG Capgemini e-Retail Sales Index show £104 billion was spent online in 2014 – growing 14 percent on 2013. For 2015, IMRG and Capgemini are forecasting annual online sales of £116 billion, representing almost 12 percent growth.

The Christmas shopping period, defined as the eight weeks between 2 November and 27 December, saw UK shoppers spend £21.6 billion, equating to solid 13 percent growth on the same period last year. According to separate figures from Experian and IMRG, an estimated £810 million was spent online on Black Friday 2014, the biggest ever day for UK online sales.

Adgild Hop, head of retail consulting at Capgemini, said: “Last year was an important milestone for the online retail sector, with the £100 billion mark being exceeded for the first time. When we consider that almost £1 in every £4 is now spent online, and that a large proportion of the other £3 is influenced by some form of digital interaction, it becomes very clear that retailers need to continue to embrace the opportunity that e-retail poses.”

Sales via smartphones and tablet devices recorded over 55 percent growth on the same Christmas period in 2013. The Index shows £8 billion was spent via mobiles at Christmas, compared to £5.1 billion last time.

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