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Datacentre managers are sceptical about the environmental claims from technology vendors, according to a new survey.

Datacentre managers are sceptical about the environmental claims from technology vendors, according to a new survey.

Many datacentre professionals are adopting policies to reduce the environmental impact of their environment, according to a survey of 100 datacentre professionals conducted by Aperture Research Institute (ARI).

However, datacentre professionals are pouring cold water on claims from vendors that their technology is the silver bullet to greener IT. ARI found that 26 percent of those surveyed dismissed green claims by vendors as 'hype', and 42 percent pointed out that there is no way of validating the claims from vendors.

"There’s a lack of trust between vendors and the datacentres they supply," said Steve Yellen, principal of ARI. "Managers recognise the positive contribution that more energy efficient equipment can make, but they are quick to dismiss vendors’ green claims as hype or impossible to verify."

The green agenda is gaining ground amongst managers, as 70 percent of those surveyed said they were going green. But 19 percent said their green initiatives did not include the datacentre and a further 13 percent did not know if the green plans included the datacentre.

Asked what opportunities for cutting energy use in the datacentre they would suggest, 44 percent of respondents said cooling, and 24 percent chose power efficiency. Just one respondent suggested turning unused CPUs off.

Virtualisation and consolidation was named by 27 percent of those surveyed as a strategy for energy efficiency. ARI said, “The minority of managers appear willing to adopt strategies that will help them use existing assets more effectively.” Instead datacentre managers are looking for equipment that is more energy efficient.