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Jellyfish Pictures, the London-based, BAFTA-winning visual effects studio, has helped develop a cloud-based scalable computing system for the film industry.

Jellyfish Pictures, the London-based, BAFTA-winning visual effects studio, has helped develop a cloud-based scalable computing system for the film industry.

Jellyfish, which has worked on productions like Dr Who, Line of Duty and Natural History Museum Alive 3D, is working with British cloud service company Exponential-e to launch Desktop-as-a-Service for Graphic Processing Units (DaaS - GPU). The technology can be deployed anywhere in the world with an internet connection.

Through its work with Exponential-e, Jellyfish Pictures says it will now be able to boost competitiveness against larger studios, by being able to scale resources up or down to meet project demands and remotely employ the best talent around the world on projects.

Using the Exponential-e cloud will also support Soho-based Jellyfish's future growth, as the company is about to open a second animation office in Brixton, south London, and will be able to share work in real-time between studios

Lee Wade, CEO of Exponential-e, said: “The nature of the VFX industry is project-based with companies often requiring technology resources and freelancers on demand.

"DaaS - GPU will enable VFX studios to quickly respond to fluctuating project requirements by providing easy access to additional computing resources that can be deployed anywhere in the world."

With the solution IT infrastructures can now be easily scaled so that VFX companies can meet tight production deadlines, while offering assurance to studios that they can successfully deliver on projects of any size, maintained Wade.

By operating in a virtualised desktop environment, DaaS - GPU ensures that users can work on graphics applications from any device and from any location.

Jeremy Smith, CTO of Jellyfish Pictures, said: "Scaling in the picture industry at speed, and with security and privacy centre stage, is inherently difficult. Exponential-e’s DaaS - GPU solution means that we can be responsive and needn’t worry about scaling up compute resources to meet the requirements of new projects.”

Built using NVIDIA’s GRID technology for high performance graphics and VMware's Horizon DaaS platform for service providers, Exponential-e’s DaaS - GPU is delivered via its secure cloud-ready 100Gbps Ethernet VPLS (virtual private LAN Service) network.

Smith said: “Jellyfish Pictures is now capable of moving from a CapEx business model to an OpEx structure. For the first time this means that we are highly flexible when bidding for future work."