FC Bayern Munich signs SAP to improve analytics and aid global expansion

FC Bayern Munich signs SAP to improve analytics and aid global expansion

To enhance fans' experience

Article comments

FC Bayern Munich has announced that SAP has become the club’s official partner for sport analytics and enterprise software.

For the next three years the two organisations said they intend to work together on solutions to support Bayern’s goals of expanding its global presence, maximising the team’s performance and enhancing the experience of fans.

Earlier this year, FC Bayern signed a deal for the SAP customer relationship management (SAP CRM) application and a scalable solution for ecommerce from hybris software, a SAP company. With this technology the club aims to "intensify the interaction with its fans, personalise their experience and reward them for their loyalty".

Karl-Heinz Rummenigge, former Germany international striker and CEO of FC Bayern Munich, said: “SAP has the technology to support three of our main goals: optimise our business processes to facilitate our global expansion, help our team stay fit and perform at their highest level, and give our fans the best possible experience."

He added: “Our club has more than 292 million fans worldwide, including 9.4 million in the US. We have ambitious goals both in terms of sports and economic success, and we want to inspire people worldwide.”

Gerhard Oswald, member of the executive board of SAP for quality, scale and support, said: “By combining the power of FC Bayern Munich with that of SAP HANA analytics we will be able to develop new solutions that will transform the world of football from every angle.”

Share:

Comments

Advertisement
Send to a friend

Email this article to a friend or colleague:


PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.


We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

ComputerworldUK Knowledge Vault

ComputerworldUK
Share
x
Open
* *