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Southeastern deploys mobile social media to tackle rail delays

Southeastern deploys mobile social media to tackle rail delays

All staff to be more connected and more informed about potential problems

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Rail firm Southeastern is using a mobile social media platform to help tackle and predict train delays.

The company is using the Socialtext system among all drivers, station staff, conductors and control centre staff to help share rail network information across the company.

The rollout will be completed in time for the London Olympics in July, which is expected to see 20 percent more passengers using Southeastern's services every day.

"In recent times our employees have regularly asked for social networking tools to engage and share information with their colleagues," said Sarah Boundy, Southeastern’s head of communications and publicity.

“Our customers demand accurate information quickly so it’s vital that our staff are connected to each other and have fast access to real-time information in a rapidly changing environment."

She said the service would be available to all the company's 3,800 employees in the coming weeks. Southeastern's Socialtext Connect system integrates with any ERP, CRM, or other content management system.

“Workmate”, Southeastern’s social intranet enabled by Socialtext, will enable greater connectedness and information-sharing amongst Southeastern employees.

Getting to grips with corporate social networking (CSN)

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