DSG International, owner of the Currys and PC World store chains, has standardised its UK and French operations on a single e-commerce platform.
Online stores including Dixons.co.uk will now use the E-Merchant platform developed by Fotovista, the France-based online stores group acquired by DSG in 2006.
The platform is also used by DSG’s Pixmania online brand, part of Fotovista and operational in France, Spain and Italy – and it is also sold as a service to other businesses.
The system offers product, website, traffic and order management, as well as reporting and a centralised rights-management module. It is based on Oracle, IBM, NetApp and Juniper technology.
As DSG reported a return to profit, earning £113 million, it told investors that “market leading” platform E-Merchant was rolled out to dixons.co.uk, currys.co.uk and pcworld.co.uk in February.
The move “has improved navigation, product display and information as well as the ability to show attachments to customers”, it said. The group is also rebranding as Dixons Retail. Group online sales grew 14 percent to £921 million, but profits shrank by £3.7 million to £11.3 million as DSG invested in its websites.
The group has been cutting overall costs as part of attempts to rejuventate the business. An operational standardisation and IT improvement programme in 2008 helped it cut £75 million from costs. It is also targeting £50 million savings from a Step Change programme to implement more efficient business processes and better IT, as well as reducing staff duplication.