The Vatican, reaching out to a growing Web 2.0 audience, has launched its own channel on YouTube.
For the Roman Catholic Church, creating a YouTube channel "is a good idea," said Dan Olds, an analyst at Gabriel Consulting Group, in an interview last week. "In fact, it's one of their best ideas. The problem for the church is getting to the grass roots in a vast worldwide audience. They have to get their message to people in the medium that they're using."
This isn't the Vatican's first foray into the online world.
About 14 years ago, the Vatican launched its own website, offering access to Vatican Secret Archives and Vatican Museums. It even sports a section all in the Latin language.
The Catholic News Service, which is connected with the Vatican, is no technical slouch either, running its own Facebook page, which includes the Pope's greeting last week to President Barack Obama as well as news stories, notes and blogs.