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Veeam Software has put in place its latest move to popularise disaster-recovery-as-a-service in the cloud.

Veeam Software has put in place its latest move to popularise disaster-recovery-as-a-service in the cloud.

At the VeeamOn partner conference in Las Vegas this week, the company called on the channel to step up its efforts to target cloud-based backup and disaster recovery service at companies of all sizes - SMEs not just enterprises and mid-sized companies.

In a specialised market to allow enterprises and smaller players to reduce their data backup and disaster recovery costs, Veeam Software has announced its Veeam Cloud Provider (VCP) partners that will support its Veeam Cloud Connect service, when the company's Veeam Availability Suite v8 becomes available later this last quarter.

As virtualisation and the cloud takes hold IT managers are increasingly looking to service providers to get a copy of their growing data off site, said Veeam. Cloud backup is already a growing market, said Veeam, with almost a third of organisations planning to use cloud services for disaster recovery and business continuity, as part of an overall availability plan.

Veeam Cloud Connect, part of the new Veeam Availability Suite v8, gives Veeam customers a fully integrated, secure and efficient means to move backups to an offsite backup repository managed by the service provider of their choice, avoiding the upfront capital investment of their own offsite infrastructure.

Service providers are getting a "simple" platform to deliver fast and secure backup to the cloud for over 111,000 Veeam customers. Veeam Cloud Connect is so simple to set up, said Veeam that any Veeam ProPartner can become a service provider and offer offsite backup repository services to their customers in less than 10 minutes. The supplier hopes the service will be a boon for the channel as it only sells through partners.

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“Veeam’s approach to the cloud is to enable VCP partners to provision services that address customers’ needs while also enabling partners to extend their own business offerings. It is not our intention to build our own cloud, as so many legacy backup vendors have attempted to do,” said Ratmir Timashev, CEO of Veeam.

“Our partners are closer to our customers and have built deep relationships as trusted advisors. Veeam’s role is to empower partners to deliver the highest quality off-site backup services, and with the new Veeam Availability Suite v8 and Veeam Cloud Connect, they have access to a portfolio which helps them do just that.”

Jason Buffington, an analyst at ESG, said, “It’s impossible to talk about IT modernisation without talking about the cloud, especially when it comes to data protection and disaster recovery.”

He said, “Increasingly, the cloud is becoming an integral part of enterprise and SMB data protection and disaster recovery strategies. It’s imperative that at least one copy of a backup lives off site and the cloud fulfills that requirement.”

Veeam recommends that IT organisations follow the 3-2-1 rule: three copies of data on two different kinds of media, one of which is off site. Veeam Cloud Connect enables IT to satisfy the offsite requirement without having to invest in offsite infrastructure or management, since cloud resources are available on demand.

The Veeam Cloud Connect platform for service providers is expected to be generally available sometime this quarter, at the same time as Veeam Availability Suite v8 and Veeam Backup & Replication v8. Pricing is per virtual machine (VM), and in North America the price starts at $4.50 per month per VM.

In other regions, the platform is available to service providers at local pricing. Veeam Cloud Connect components that allow Veeam customers to connect to offsite backup repositories are included in all editions of Veeam Availability Suite v8 and Veeam Backup & Replication v8 at no additional charge.

One of the service providers appointed to further boost the Veeam cloud data backup push is iland, which has data centres located in the US, UK and Singapore, in order to offer enterprise cloud services globally.