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Email is “counter-productive”, says Salesforce.com

Beef up the spam filter...

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Most emails sent at work are ‘irrelevant’, a survey for cloud company salesforce.com,has found.

The survey, carried out by OnePoll  discovered that 70 percent of workers were sent irrelevant emails or were copied on emails of no interest.

More than 1,000 workers from a range of UK businesses were questioned for the survey.
In addition, 38 percent of respondents claimed to suffer from information overload at work, a trend that Salesforce.com said is growing.

“The habit of ‘blasting’ out emails to a large group of people to ensure that there is no chance of leaving anyone out of a particular message has created a situation where email is now becoming counter-productive,” said Tim Barker, vice-president of EMEA strategy for salesforce.com.

According to salesforce.com, the survey also highlighted the consumerisation of corporate IT.
The research found that an increasing number of workers are using social media at work every day (46 percent). This figure increases to 56 percent for workers in their early twenties, two around 67 percent for new entrants to the job market.

Moreover, younger workers appear to use social media for business, as well as social, purposes. Around 75 percent of respondents under 35 said they get some business benefit from information they get through social media, compared to 52 percent for those aged 35 and above.

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  • Nathan Zeldes While I fully agree with the general sentiment I find the numbers unusual In my experience as a driver of solutions to information overload the usual fraction of emails that are useless in an enterprise is 30-35 not 70 and much more than 38 suffer from Info Overload As for 70 percent of workers were sent irrelevant emails - the way this is phrased getting a single irrelevant message would land you in this number and if so it is certain to be 100
  • ?anotherview? Someone sent me an email about this article
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