We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
Facebook will settle class-action suit over Sponsored Stories

Facebook will settle class-action suit over Sponsored Stories

The parties say they have agreed 'in principle' to settle

Article comments

Facebook is to settle a class-action lawsuit in California that accused it of appropriating its users' likenesses for its Sponsored Stories advertising feature, according to a court document filed Tuesday.

Sponsored Stories highlight brands that a user's social contacts have "liked." If a Facebook user likes Levi's brand page, for example, her friends may see an advertisement accompanied by text that says, "Jane likes Levi's."

When Facebook introduced the feature in 2011, it showed the user's profile photo alongside their endorsement. The lawsuit, filed in the Northern District of California, said that was a violation of California state law, because Facebook didn't give users the chance to opt out of having their image used.

Terms of the settlement haven't been disclosed yet, but Facebook has reached a deal "in principle" to settle the suit, according to the filing. The suit was filed by Angel Fraley and two other named plaintiffs on behalf of other, "similarly situated" users.

The complaint points to a statement on Facebook's website that read, "While there is no way of opting out of seeing all or being featured in any Sponsored Stories, [users] can remove specific stories by clicking the 'X' displayed in the upper right side..."

An edited version of the statement still appears on the website.

One legal issue in the case was whether Facebook could be said to have authored the statements that informed users that the plaintiffs had "liked" a particular brand.

The plaintiffs' attorneys did not respond to a request for comment Tuesday. Both Facebook and its lawyers declined to comment.

Sponsored Stories began as a desktop feature. In March, the company began delivering Sponsored Stories in mobile users' news feeds, the first advertising to come to Facebook's mobile app.

Share:

Comments

Advertisement
Advertisement
Send to a friend

Email this article to a friend or colleague:


PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.


ComputerworldUK Knowledge Vault

ComputerworldUK
Share
x
Open
* *