Standard Life has deployed a new web content management system from Autonomy to help improve the maintenance of its customer facing website and its main corporate extranet, a move motivated by regulatory changes demanding clearer customer communications.
The bank is using Autonomy’s Web Content Management (WCM) platform powered by the supplier's Intelligent Data Operating Layer (IDOL) architecture. Standard Life’s WCM platform combines Autonomy TeamSite, a system for authoring content, site design and layout, content targeting and workflow; and Autonomy LiveSite, which enables the creation of dynamic, interactive and targeted sites for any purpose, such as a landing page or a promotional microsite.
Standard Life, which has six million customers worldwide, said it now has a "simple, intuitive way" to create, optimise and deliver large amounts of content across multiple websites through a single user interface.
“Key changes in legislation, regulation and the way customers interact with financial services brands are changing the future landscape of our industry,” said Kevin O’Shaughnessy, digital director at Standard Life. “Firms must be able to cope with changing their systems to meet new demands."