HP talks cloud delivery options, OpenStack, how it competes on price

HP talks cloud delivery options, OpenStack, how it competes on price

An in-depth conversation with Bill Hilf, Senior Vice President of Product and Service Management for HP Cloud, about where Helion fits in, cloud consumption models and coming change.

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Bill Hilf, Senior Vice President of Product and Service Management for HP Cloud, brings an interesting perspective to his job given his former role as General Manager of Product Management for Windows Azure, Microsoft's cloud platform. From ComputerworldUK's sister title Network World, Editor in Chief John Dix and Senior Editor Brandon Butler got Hilf on the line for his big picture view of the importance of OpenStack, why HP recently acquired Eucalyptus, the impetus to compete on price, and the various cloud delivery options customers are pursuing.

How do you position Helion and where does it fit into the market?


Helion is our brand name for our cloud product portfolio which allows customers to deploy in any cloud context, be it a private cloud or a public or a hosted cloud environment. The applications and data and virtual machines that are going to ride on top of that cloud infrastructure can behave consistently across those different environments.

Enterprises are really struggling trying to do the all-in-one cloud model. But they don't only use a single operating system or database or management tool, so we believe they will need to create a hybrid cloud environment. It's not so much because they want to, it's because they need to given the reality of their existing IT environments.

And what is fundamentally different with our approach is we're building a composable product portfolio so if a customer wants to have only, let's say, an application platform or only an infrastructure as a service platform, or wants to bring existing hardware, be it HP or non-HP, into a cloud environment, we need to have something that is composable and flexible.

That led us to probably the most important design decision we made, which was to build this product portfolio with a deep spine of open-source technologies. So we have OpenStack at the core of our IaaS layer and Cloud Foundry at the core of our development platform, but it's not limited to that. We also support a wide range of open source tools, different types of application technologies, different databases and multiple languages. Really our core DNA is building around open source, which means less vendor lock-in and more flexibility for enterprise customers.

We just started to ship the first production-ready GA version of the Helion OpenStack distribution and Helion development platform which we've been working on for the past year and a half, and there are a number of ways customers can pick it up. There is a community version users can download and play with for free, they can buy it as stand-alone software to run on their own gear, they can buy it pre-integrated with HP solutions, or they may consume everything as a service. The latter doesn't have to be a public cloud. It might be a hosted environment inside an enterprise so the customer can consume everything internally to meet regulatory requirements or policies.

So that's how it will manifest. Customers will have a choice of different cloud models.

So a customer could have you build a cloud within their organisation and run it for them as a service?

There are all sorts of ways customers want the mathematics to work. Sometimes they'll want to be an internal cloud broker, providing services to internal customers. We have a big media customer doing this. They have an internal portal that says, "Hey, do you want compute or storage or networking?" And the internal end user has no idea what is actually providing that. Behind the scenes, based on the requirements and the price point and the constraints the end user describes, they can deliver the services either from their Helion OpenStack private cloud or, in some cases, they go out to a public cloud.

So, for example, if a customer wants extreme commodity storage pricing and they have very few constraints on how that data is stored or where, this internal broker might go back with AWS, but it's presented to the internal customer just as a storage resource. That's a really common pattern right now. We call it internal service providers' but it's kind of cloud brokering.

The capital expense is yours and the customer just pays a service fee?

There are all sorts of ways customers want the mathematics to work. Sometimes they'll want to be an internal cloud broker, providing services to internal customers. We have a big media customer doing this. They have an internal portal that says, "Hey, do you want compute or storage or networking?" And the internal end user has no idea what is actually providing that. Behind the scenes, based on the requirements and the price point and the constraints the end user describes, they can deliver the services either from their Helion OpenStack private cloud or, in some cases, they go out to a public cloud.

So, for example, if a customer wants extreme commodity storage pricing and they have very few constraints on how that data is stored or where, this internal broker might go back with AWS, but it's presented to the internal customer just as a storage resource. That's a really common pattern right now. We call it internal service providers' but it's kind of cloud brokering.

Next section: The difference between Helion OpenStack and the Helion Development Platform

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