Microsoft's latest vehicle for achieving the elusive goal of Web dominance is Bing.
Besides introducing a new look to Microsoft's search interface, Bing adds a spruced-up navigation for search results, including a new left-hand navigation bar, a hover feature that lets users preview Web pages before visiting them, and a categorised search feature that groups search results by topic category.
Microsoft's CEO Steve Ballmer publicly demonstrated Bing for the first time Tuesday at the D: All Things Digital technology conference. Bing goes live to the public beginning on June 3; it will be phased in over the course of several days.
Bing: The Un-Google Search Engine
Among Bing's core improvements over Live Search, according to Microsoft, are its ability to scour the Web more deeply and to deliver more-relevant search results faster. But the most striking feature of Bing - setting it apart from Live Search and what Google and Yahoo deliver--is the way it parses and displays search results.
Whereas Google emphasises a stark, quick-loading design and a list of highly relevant search results, Bing's search results are organized into what it calls Search Categories - subdivisions such as Web, Maps, Images, and Health.