Best social media analytics tools 2017: Eight of the best tools for social media analytics | Social media analytics software

Getting more out of social media analytics is easier than ever thanks to tailored analytics software

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Organisations want to know what their customers want, how they respond to social campaigns and what they can do to attract potential customers.

Social media is a great platform for testing new products, engaging with consumers, gaining a competitive advantage and complementing ongoing marketing efforts.

Social media analytics can provide a wealth of data that - if used right - can build brands fast and open up revenue streams that otherwise wouldn't have been available.

We look at some of the top platforms on the market.

Read next: 10 of the best self-serve analytics and business intelligence tools for enterprises

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