Best tools for social media analytics

How do you measure ROI on something as intangiable as social media?


Every company has a social media presence, but how does a company measure how well its social media efforts are working? There are now dozens of tools that will handle monitoring, posting, and analysis functions. We tested eight of them: Expion, Gremln, SimplyMeasured, SproutSocial, Sysomos Heartbeat, Ubervu, Viralheat, and Visible Technologies' Intelligence. Here are the results.

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