Best social media analytics tools 2017: Eight of the best tools for social media analytics | Social media analytics software
Organisations want to know what their customers want, how they respond to social campaigns and what they can do to attract potential customers.
Social media is a great platform for testing new products, engaging with consumers, gaining a competitive advantage and complementing ongoing marketing efforts.
Social media analytics can provide a wealth of data that - if used right - can build brands fast and open up revenue streams that otherwise wouldn't have been available.
We look at some of the top platforms on the market.
How the Post Office uses social media analytics to understand customers and design promotional strategy
These 10 tools will help you manage your individual or business social media accounts without breaking the bank.
As companies look to release their big data, companies like Qlik and Tableau are offering powerful self-serve analytics platforms