Just as ebooks has started to make in-roads into the traditional book market, the same is starting to happen in the magazine market. A large number of magazines covering al manner of subjects are now available in electronic format, and Zinio is a free application that can be used to buy and view such e-mags.

The Zinio Magazine Newsstand & Reader app can be used to browse through a selection of electronic magazies and use your Apple device to purchase individual issues or buy a subscription. Your Zinio library can be synchronised with your computer so your magazines will be available on all of your devices.

Magazines can be viewed in portrait or landscape mode, and hyperlinks can be used to navigate between pages as well as online content. Zinio provides a completely new way of experiencing the magazines you love while providing access to a worldwide selection which is simply not available in newsagents.

Electronic magazines have far greater scope than their traditional paper-based counterparts. Publishers are able to include interactive content as well as multimedia elements such as music and video. This allows for a much richer experience which is further enhanced by the fact that it is possible to store a huge number of magazines on your iPad or iPhone.

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While it is still early days for electronic magazines, Zinio is a great showcase for just what's possible.