RSS FeedBlogs
RSS FeedSubscribe to this blog
About Author
Forrester Analysts

Forrester Research is a technology and market research company that provides pragmatic advice to global leaders in business and technology.



The rise, fall and rise of software asset management

It's more than just a 'good thing to do'

Article comments
To describe software asset management as “red hot” right now might be an overstatement, but it is definitely at the top end of very warm. Three things have spurred me to write this quick blog:

The growing number of Forrester client inquiries - unlike with IT service management (ITSM) where most relate to tool selection, these inquiries are very much about “getting started.”

A recent webinar with CA Technologies where my somewhat “SAM 101” presentation seemed to be very well received: (registration required).

Jon Hall, of BMC, published an IT asset management (ITAM)-related blog (Let’s work together to fix ITAM’s image problem) in which he shares not only his insights but also what I would call “BMC IP” - what Jon calls an asset management benchmarking worksheet.

The ITAM world needs more sharing of successes and good practice, whether it be sponsored webinars or “information gifts” such as the one from Jon. Dare I say it … the lack of publicly available good practice in the ITAM world shows what a great help ITIL (the ITSM best practice framework) has been to its world.

SAM: The State Of The Nation

I’m currently working on three SAM-related reports (one of which is very late, my apologies), including one with The ITAM Review … again a great source of shared, you could even say community-driven, information. So a few stats from the joint ITAM Review/Forrester SAM survey before the people that are far more creative than me turn these and others into sexy infographics:

Figures 1 and 2

Figure 3

A Very Quick Analysis

Figures 1 and 2: SAM is still an emerging discipline, but it is on the agendas of many organisations (I appreciate that the survey will have significant bias due to the fact that it is about SAM - if you were not interested, would you take the time to complete it?). It also makes me wonder if those organisations that have “done” SAM for over 10 years have great success stories to tell.

Figure 3: Just look at the main driver - cost reduction and licensing optimisation, at 62 percent. How many think of this when they think of SAM? Not enough in my opinion - 10 years ago it was definitely about compliance, so it is good to see a maturation of thinking in this area. 

While compliance is still of great importance (well in fact a legal imperative and software vendor audits are increasing), SAM should also be a part of your IT organisation’s and business’s efficiency activities. As I say in Figure 4, SAM is not an IT issue/opportunity; it’s a business issue/opportunity.

Figure 4

Finally, just to increase the chances of you looking at and benefitting from Jon’s “information gift,” here is a direct link.

As always, your thoughts and observations are appreciated.

Posted by Stephen Mann
Enhanced by Zemanta


Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
* *