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Adoption criteria for mobile enterprise application software

Line of business versus IT

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IDC recently completed a comprehensive U.S.-based survey of over 400 organizations that focused on their adoption of mobile enterprise application software adoption.

According to the survey, adoption of mobile applications within businesses is helping to improve customer experience and increase employee productivity. Businesses are achieving these benefits by using mobility to provide customers and employees with information access, context, and the ability to act.

Most of the survey respondents have deployed two or more mobile enterprise applications, and the survey indicates that adoption will double within these organizations for almost every category of mobile enterprise application in the next year.

According to the survey, more than half of mobile application software decisions are made via a joint effort between the Line of Business (LoB) and IT. However, in most cases, the primary budget holder is IT. This means that while the perspectives of LoB are important in evaluating mobile enterprise applications, in many organizations it is the IT budget holders that have the final say.

Fortunately, IT and LoB are aligned when it comes to evaluation criteria. The attached pdf shows a summary of this data. When asked to select the most important factor used to evaluate whether to adopt a mobile enterprise application, the top three factors for both LoB and IT were Application Performance, Security, and Interoperability with IT systems.

Outside of the top three, LoB ranked "ease of use" higher relative to IT, and "reputation of the provider" was more than twice as important to LoB versus their IT counterparts. Not too surprisingly, mobile application architecture is twice as important to IT than LoB, but the percentage of IT indicating that this was their primary criteria is still low relative to the other categories.

While many of the discussions around mobility focus on architecture, the surveys tells us that architecture in and of itself is not what is important. Instead it is the ways in which architecture helps guarantee levels of performance and security, and ease of interoperability, that resonates both with LoB and IT.

Posted by Amy Konary, VP, Software Licensing and Provisioning IDC

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