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Forrester Analysts

Forrester Research is a technology and market research company that provides pragmatic advice to global leaders in business and technology.



How Mature Is Your Digital Experience Delivery Practice?

Time to convince the marteting department IT can deliver

by Forrester Analysts

Application development and delivery (AD&D) groups must establish technical services and tools to enable marketing and business groups to deliver and optimise web and mobile customer experiences. But today, we’re falling well short of our goal. Forrester data reveals that 51% of marketing leaders believe that technology management groups don’t accelerate their path to success.

November 28, 2014 10:00:00 AM Read Full Post

Forrester’s Hadoop Predictions 2015

The jury is in, and so is Hadoop...

by Forrester Analysts

Hadoop adoption and innovation is moving forward at a fast pace, playing a critical role in today's data economy. But, how fast and far will Hadoop go heading into 2015?

November 06, 2014 9:18:00 AM Read Full Post

Right Size Your CRM To Your Needs

More capabilities are not necessarily better for you

by Forrester Analysts

CRM solutions have been on the market for a long time. The first products were introduced over two decades ago, and many features are commoditised. New vendors are continually pushing the envelope on CRM capabilities and exploring the “white space” of capabilities that are not necessarily core to CRM.

October 31, 2014 9:06:00 AM Read Full Post

Delivering agile, flexible, modern BI deployments

You will often require help from the professionals

by Forrester Analysts

Digitally empowered customers — both businesses and consumers — wield a huge influence on enterprise strategies, policies, and customer-facing and internal processes.

October 20, 2014 8:42:00 AM Read Full Post enters the BI market with Wave

Hail the Salesforce analytics cloud

by Forrester Analysts

There just might be another 800-lb gorilla in the Business Intelligence market. In a year.

October 17, 2014 9:41:00 AM Read Full Post

Weebly gives digital professionals the freedom of an iPad

It’s time to declare tablets creation devices, not just consumption devices.

by Forrester Analysts

I recently gave a speech about the impact of mobile on (all) commerce at a national retailer. To 450 terribly enthusiastic and mostly millennial employees celebrating a great eCommerce month.

October 14, 2014 9:06:00 AM Read Full Post

Leverage the power of proactive chat for predictive engagement

Six steps to customer service success

by Kate Leggett

Chat as a customer engagement channel is being used more widely today than ever before. All demographics use it widely, even the Older Boomers (ages 57 to 67) and the Golden Generation (ages 68+). Users are satisfied with chat interactions as they can be less painful than a phone call or a self-service session gone awry.

October 08, 2014 10:36:00 AM Read Full Post

The customer activated enterprise will redefine the worker experience

The key is closing the gap between all systems that face customers and employee facing systems

by Forrester Analysts

Customers have an unprecedented voice in your organisations ability to succeed and thrive. And investments reflect the critical need to listen and respond to customers. Marketing spend on customer facing systems continues to rise as listening to and talking with customers at more intimate level becomes an imperative.

September 29, 2014 11:55:00 AM Read Full Post

The great race to develop a digital experience delivery backbone

Don't beleve the hype

by Forrester Analysts

Unified. Complete. Everything you need. That's the promise of digital experience suppliers.

September 19, 2014 8:59:00 AM Read Full Post

Three assumptions for why the next generation of software innovation will be cognitive

Integrate cognitive computing into your IT department. Don't leave it siloed

by Forrester Analysts

I am just back from the first ever Cognitive Computing Forum organized by DATAVERSITY in San Jose, California. I am not new to artificial intelligence (AI), and was a software developer in the early days of AI when I was just out of university....

August 28, 2014 9:19:44 AM Read Full Post

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