App dev & programme management
IT leaders and CMOs have the customer insight and technology capabilty to tranform their organisation
Empowered customers, armed with ever increasing digital capability, increasingly expect any information, any service, at their moment of need. We call this the age of the customer. Innovative brands, from Delta to Southwest, T-Mobile to Verizon, Home Depot to Walgreens, and Caterpillar to Rolls Royce, are sharing with Forrester how they are disrupting the way they work to meet their empowered customers’ needs, to become customer-obsessed.
May 26, 2015 4:05:00 PM Read Full Post
Video as a sales and service channel gains traction
When we think of obstacles financial services firms need to overcome in order to win, retain, and serve customers, one of the largest ones that come to mind is trust and transparency. For financial services firms these attributes are key to boosting deeper customer engagement with wealth management clients and grow share of wallet in retail banking.
May 11, 2015 9:47:00 AM Read Full Post
Drowning in data, starving for insight?
All the big data technology in the world won't close the gaps between data and action. One global bank told us, "even with all the capabilities and tools in place, we are drowning in data and starving for insight."
April 29, 2015 10:12:00 AM Read Full Post
Customer are mobile first. Is your website? Are all your webpages?
Google has done something important for your customers: it changed its ranking algorithm for searches on smartphones. If Google deems your web page mobile-unfriendly, then it will be devalued in the search rankings. Your page will be buried.
April 22, 2015 11:13:00 AM Read Full Post
The typical steps necessary to transform raw data into insights are happening at different places and at different times
Contrary to some of the market hype, data democratisation and big data do not eliminate the need for the "BI 101" basics, such as data governance, data quality, master data management, data modeling, well thought out data architecture.
April 02, 2015 11:05:00 AM Read Full Post
Know which communities your clients operate in and establish a presence there
Industry analysts travel—a lot. It is, therefore, no surprise that I care deeply about airlines’ frequent flyer programs and track the changes to those programs as closely as baseball obsessives track star players’ slugging percentages.
March 02, 2015 10:32:00 AM Read Full Post
The last thing an enterprise needs is yet another cluster to manage
Apache Spark is an open source cluster computing platform designed to process big data as efficiently as possible. Sound familiar? That's what Hadoop is designed to do. However, these are distinctly different, but complementary, platforms.
February 16, 2015 9:59:00 AM Read Full Post
IT-centric teams need to deliver BI tools the business can use
The battle of trying to apply traditional waterfall software development life-cycle (SDLC) methodology and project management to Business Intelligence (BI) has already been fought — and largely lost.
February 13, 2015 10:32:00 AM Read Full Post
The years of vendors' CRM hype and the accompanying shelfware in the enterprise are over
CRM is the foundational building block that allows empowered consumers and connected employees to do business in ways we could not imagine just a few years ago.
February 09, 2015 9:59:00 AM Read Full Post
Mobile BI will be a differentiator between industry leaders and laggards
Between 2012 and 2014, mobile business intelligence adoption shot up: Forrester survey data shows that the percentage of technology decision-makers who make some BI applications available on mobile devices has nearly quadrupled, and the percentage who state that BI is delivered exclusively via mobile devices has risen from 1% in 2012 to 7% in 2014.
January 29, 2015 10:45:00 AM Read Full Post