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Forrester Analysts

Forrester Research is a technology and market research company that provides pragmatic advice to global leaders in business and technology.



Is ITIL fit for purpose for DevOps?

Don't listen to the ITIL zealots...

by Forrester Analysts

I’ve been doing a lot of thinking about ITIL and whether or not it is fit for purpose for DevOps. The logic I keep hearing goes like this - you shouldn't confuse the ITIL approach with the implementation; the ITIL approach is building blocks; these building blocks are easily applied to DevOps. I’m not convinced.

June 30, 2015 1:23:00 AM Read Full Post

The technology skills needed to deliver in a customer-obsessed organisation

Time to invest in in-house expertise

by Forrester Analysts

Digital technologies have shifted control into the hands of your customers. Your customers are now independent, active agents in everything, from selecting the channels and platforms they prefer, to the very definition of your brands.

June 25, 2015 2:38:00 AM Read Full Post

Yellow Elephants and Pink Unicorns Don't Tell the Real Big Data Story

There is more to big data than a "cool" playground for the privileged few

by Forrester Analysts

Big data and Hadoop (Yellow Elephants) are so synonymous that you can easily overlook the vast landscape of architecture that goes into delivering on big data value. Data scientists (Pink Unicorns) are also raised to god status as the only real role that can harness the power of big data -- making insights obtainable from big data as far away as a manned journey to Mars.

June 15, 2015 10:56:00 AM Read Full Post

API management: Solutions market will quadruple by 2020. Is your business up to speed with digital?

APIs are the key to the digital future. API management is a challenge

by Forrester Analysts

APIs are the key to the digital future. Organisations that deploy APIs innovatively will flourish, those that lag behind will fail. The growing market for API management solutions is a proxy for developments underway and these predictiosn should give all IT leaders pause for thought.

June 11, 2015 9:53:00 AM Read Full Post

Innovate at the point of customer interaction

Basic guidelines to speed you BT transformation journey

by Forrester Analysts

The age of the customer offers a unique opportunity for CIOs to own their destiny. The role of technology and information in helping enterprises win, serve and retain clients has never been more important.

June 09, 2015 10:57:00 AM Read Full Post

Everyone’s Talking — About Your Digital Experience (DX) Delivery Ability

Web sprawl is preventing organisations delivering mobile and repsonsive online sites

by Forrester Analysts

There’s no denying the importance of delivering an excellent mobile experience. As the pace of technology quickens, delivery cycles approach zero-day releases, and mobile moments reign supreme more than ever so now is the time to invest in the right priorities.

June 02, 2015 10:47:00 AM Read Full Post

Building a Customer-Obsessed Operating Model

IT leaders and CMOs have the customer insight and technology capabilty to tranform their organisation

by Forrester Analysts

Empowered customers, armed with ever increasing digital capability, increasingly expect any information, any service, at their moment of need. We call this the age of the customer. Innovative brands, from Delta to Southwest, T-Mobile to Verizon, Home Depot to Walgreens, and Caterpillar to Rolls Royce, are sharing with Forrester how they are disrupting the way they work to meet their empowered customers’ needs, to become customer-obsessed.

May 26, 2015 4:05:00 PM Read Full Post

Seeing is believing for financial services firms

Video as a sales and service channel gains traction

by Forrester Analysts

When we think of obstacles financial services firms need to overcome in order to win, retain, and serve customers, one of the largest ones that come to mind is trust and transparency. For financial services firms these attributes are key to boosting deeper customer engagement with wealth management clients and grow share of wallet in retail banking.

May 11, 2015 9:47:00 AM Read Full Post

Digital Insights Are the New Currency of Business

Drowning in data, starving for insight?

by Forrester Analysts

All the big data technology in the world won't close the gaps between data and action. One global bank told us, "even with all the capabilities and tools in place, we are drowning in data and starving for insight."

April 29, 2015 10:12:00 AM Read Full Post

Google's Mobile-Friendly Search Will Bury Your Mobile-Unfriendly Sites

Customer are mobile first. Is your website? Are all your webpages?

by Forrester Analysts

Google has done something important for your customers: it changed its ranking algorithm for searches on smartphones. If Google deems your web page mobile-unfriendly, then it will be devalued in the search rankings. Your page will be buried.

April 22, 2015 11:13:00 AM Read Full Post

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