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Forrester Analysts

Forrester Research is a technology and market research company that provides pragmatic advice to global leaders in business and technology.

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Start planning to provide social customer support beyond Twitter and Facebook

Know which communities your clients operate in and establish a presence there

by Forrester Analysts

Industry analysts travel—a lot. It is, therefore, no surprise that I care deeply about airlines’ frequent flyer programs and track the changes to those programs as closely as baseball obsessives track star players’ slugging percentages.

March 02, 2015 10:32:00 AM Read Full Post

Apache Spark's marriage to Hadoop will be bigger than Kim and Kanye

The last thing an enterprise needs is yet another cluster to manage

by

Apache Spark is an open source cluster computing platform designed to process big data as efficiently as possible. Sound familiar? That's what Hadoop is designed to do. However, these are distinctly different, but complementary, platforms.

February 16, 2015 9:59:00 AM Read Full Post

Build an agile BI organisation

IT-centric teams need to deliver BI tools the business can use

by Forrester Analysts

The battle of trying to apply traditional waterfall software development life-cycle (SDLC) methodology and project management to Business Intelligence (BI) has already been fought — and largely lost.

February 13, 2015 10:32:00 AM Read Full Post

Forrester's Top CRM Trends For 2015

The years of vendors' CRM hype and the accompanying shelfware in the enterprise are over

by Forrester Analysts

CRM is the foundational building block that allows empowered consumers and connected employees to do business in ways we could not imagine just a few years ago.

February 09, 2015 9:59:00 AM Read Full Post

Mobile BI success: Having the right technology helps, but isn't enough

Mobile BI will be a differentiator between industry leaders and laggards

by Forrester Analysts

Between 2012 and 2014, mobile business intelligence adoption shot up: Forrester survey data shows that the percentage of technology decision-makers who make some BI applications available on mobile devices has nearly quadrupled, and the percentage who state that BI is delivered exclusively via mobile devices has risen from 1% in 2012 to 7% in 2014.

January 29, 2015 10:45:00 AM Read Full Post

Testing Pit Stops In Three Seconds

Learning lessons from Formula 1

by Forrester Analysts

How smart devops delivery teams can deliver quality at speed.

January 27, 2015 9:57:00 AM Read Full Post

Get ready for BI change

Apply some business intelligence to your BI operation

by Forrester Analysts

To compete in today's global economy, businesses and governments need agility and the ability to adapt quickly to change. And what about internal adoption to roll out enterprise-grade Business Intelligence (BI) applications?

January 19, 2015 10:33:00 AM Read Full Post

Yup, Facebook At Work Is Real

Facebook can build it, but why go into competition with IBM, Microsoft, Salesforce, SAP and Google?

by Forrester Analysts

Facebook loves to play and test new things. After a couple of months of rumors, this morning they announced that they're going to play in the enterprise for a while and see if it's fun. And for the first time we have an inkling of what "Facebook at Work" will mean.

January 15, 2015 9:59:00 AM Read Full Post

How Mature Is Your Digital Experience Delivery Practice?

Time to convince the marteting department IT can deliver

by Forrester Analysts

Application development and delivery (AD&D) groups must establish technical services and tools to enable marketing and business groups to deliver and optimise web and mobile customer experiences. But today, we’re falling well short of our goal. Forrester data reveals that 51% of marketing leaders believe that technology management groups don’t accelerate their path to success.

November 28, 2014 10:00:00 AM Read Full Post

Forrester’s Hadoop Predictions 2015

The jury is in, and so is Hadoop...

by Forrester Analysts

Hadoop adoption and innovation is moving forward at a fast pace, playing a critical role in today's data economy. But, how fast and far will Hadoop go heading into 2015?

November 06, 2014 9:18:00 AM Read Full Post


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